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Mixed Reality Experience Platform with Advanced Cookie Consent Management
  1. case
  2. Mixed Reality Experience Platform with Advanced Cookie Consent Management

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Mixed Reality Experience Platform with Advanced Cookie Consent Management

bravedigital.com
Information technology
Advertising & marketing
Media

Challenges in User Tracking and Compliance

Fragmented cookie management system leading to inconsistent user tracking, privacy compliance risks, and suboptimal user experience across mixed reality platforms.

About the Client

Digital agency specializing in mixed reality solutions and data privacy compliance

Platform Development Goals

  • Create unified mixed reality experience platform
  • Implement GDPR-compliant cookie consent framework
  • Enhance cross-platform user tracking accuracy
  • Improve analytics data quality for client campaigns

Core System Capabilities

  • Interactive mixed reality content delivery system
  • Real-time cookie consent management interface
  • Cross-device user tracking with session persistence
  • Analytics dashboard with heatmapping and engagement metrics
  • Automated compliance reporting for GDPR and CCPA

Technology Stack

WebGL/Three.js for 3D rendering
React with TypeScript
Node.js backend
MongoDB for consent records
Google Analytics 4 integration

System Integrations

  • HubSpot CRM for contact tracking
  • LinkedIn API for social sharing
  • YouTube Data API for video content
  • Vimeo API for embedded media
  • reCAPTCHA v3 for bot prevention

Operational Requirements

  • 99.9% platform uptime SLA
  • Sub-200ms latency for interactive elements
  • AES-256 encryption for consent data
  • Horizontal scaling for 100k+ concurrent users
  • WCAG 2.1 accessibility compliance

Business Value Projections

Anticipated 40% improvement in user engagement metrics, 60% reduction in compliance violations, and 25% increase in client retention through enhanced campaign analytics and seamless cross-platform experiences.

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