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José Andrés Fan Site Enhancement & Expansion

orases.com

Hospitality & leisure

Food & Beverage

Media

Challenge

José Andrés requires a modern, multilingual, and engaging online platform to connect with fans, promote his restaurants and culinary philosophy, and facilitate engagement through email list subscriptions and community interaction. The existing fan site needs to be enhanced to maintain relevance and cater to a growing global audience.

About the Client

ThinkFoodGroup is a culinary group owned by José Andrés, encompassing multiple award-winning restaurants and a focus on humanitarian efforts related to food security.

Project Objectives

Increase online fan engagement and brand loyalty.
Expand global reach through multilingual content (English & Spanish).
Improve email list sign-up rates.
Enhance content discoverability and user experience.
Provide a centralized hub for information on restaurants, events, recipes, and humanitarian initiatives.

Functional Requirements

Mobile-responsive design
English and Spanish language support with accurate translation
Email list signup integration
Restaurant information (locations, menus, reservations)
News and blog modules
Event calendar (upcoming events, past events)
Recipe database
Social media integration (community board)
User account functionality (optional, for personalized content)

Preferred Technologies

Content Management System (CMS) - (e.g., WordPress, Drupal)

HTML5, CSS3, JavaScript

Responsive Design Framework (e.g., Bootstrap)

Translation Management System (integrated within CMS)

Integrations Required

Email marketing platform (e.g., Mailchimp, Constant Contact)
Social media APIs (e.g., Facebook, Twitter, Instagram)
Reservation system API (for restaurant reservations, if applicable)

Key Non-Functional Requirements

Scalability to handle increased traffic and content volume
High performance and fast loading times
Secure data storage and user privacy
Accessibility compliance (WCAG)

Estimated Impact

The enhanced fan site is expected to significantly increase brand awareness, drive traffic to restaurants, boost email list subscriptions, and foster a stronger sense of community among José Andrés' fans. The multilingual capabilities will broaden his global reach and enhance customer experience for international visitors. Increased engagement will support ThinkFoodGroup's overall marketing and communication strategy.