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Interactive E-commerce Platform for Fence Customization and Sales

orases.com

Construction

eCommerce

Traditional Fencing Purchase Complexity

Fencing industry relies on intermediaries, manual processes, and lacks digital tools for accurate quoting. Existing solutions require physical consultations, face-to-face sales, and manual calculations, creating friction for nationwide online sales of 10,000+ SKUs.

About the Client

Online fencing solutions provider disrupting traditional fence purchasing through technology

Digital Transformation Goals

Create customer-centric e-commerce platform eliminating sales intermediaries
Develop interactive fence visualization and calculation tool
Implement scalable product catalog management for 10,000+ SKUs
Establish secure, compliant online transaction system
Enable automated location-based pricing and shipping calculations

Core System Capabilities

3D yard mapping and fence visualization tool
Automated material calculation and quote generation
Customizable product configurator with real-time pricing
Secure payment gateway integration
Customer account management with order history
Dynamic shipping cost calculator based on location and vendor
Promotion engine with location-specific discounts

Technology Stack Requirements

Bootstrap

HTML5

CSS3

LESS

PHP

MySQL

AWS Cloud Infrastructure

24Watch® Business Suite

System Integration Needs

Authorize.net Payment Gateway
Shipping carrier APIs
Inventory management system
Customer relationship management (CRM)
Analytics and reporting dashboard

Operational Requirements

PCI-DSS compliance for payment security
SSL/TLS encryption for data protection
Responsive design for multi-device compatibility
High-availability architecture on AWS
Scalable product catalog management
Real-time performance monitoring

Business Transformation Outcomes

Projected 175% faster quote generation enabling nationwide expansion, 6-month ROI through reduced sales overhead, and establishment as first-mover with interactive fence-building technology. Platform scalability ensures support for continued growth to 10,000+ daily transactions.