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Interactive E-commerce Platform for Customizable Sliding Doors with 3D Configurator

brights.io

Manufacturing

eCommerce

Construction

Business Challenges

Existing website failed to reflect brand quality, lacked modern customization capabilities, and required complete redesign to meet evolving customer expectations for interactive product visualization and seamless shopping experiences across B2C/B2B segments.

About the Client

Polish turnkey manufacturer of sliding doors and wall-mounted sliding door systems since 2014, offering customized interior solutions for B2C and B2B clients

Key Goals

Create visually compelling brand-aligned digital experience
Implement real-time product configurator with 3D visualization
Develop scalable design system for future expansion
Enhance user journey for both consumer and business clients
Integrate social proof and inspiration elements to drive conversions

Core System Capabilities

Real-time sliding door configurator with styling/3D/dimension modes
Atomic Design System-based UI components
B2C/B2B account management with role-specific features
Responsive adaptive design for all device types
Color sample ordering and architect box services integration
Social sharing and review management system

Technology Stack

Saleor (e-commerce platform)

ApolloGraphQL

Styled Components

System Integrations

Social media platforms for content sharing
Analytics and advertising partner APIs
Payment gateway services
3D rendering engine integration

Operational Requirements

High-performance rendering for complex 3D visualizations
Scalable architecture for future product expansions
Cross-browser compatibility with modern standards
Secure user data management and cookie compliance
SEO-optimized page structures

Expected Business Outcomes

Anticipated increase in online conversions through immersive product experience, improved customer confidence via interactive visualization, enhanced brand positioning through cohesive visual language, and streamlined sales process for both consumer and professional markets.