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Interactive Digital Campaign Platform for Corporate Social Initiative

bravedigital.com

Automotive

Non-profit

Sports

Challenges in Digital Engagement and Real-Time Interaction

Need for an interactive digital platform to enable real-time media sharing by athletes, virtual participation for remote audiences, integration with existing travel map infrastructure, and centralized content moderation while maintaining brand engagement across multiple devices.

About the Client

Global tire manufacturing company with a focus on corporate social responsibility initiatives

Key Project Goals

Create real-time race tracking and media sharing capabilities
Develop virtual participation mechanics for remote engagement
Integrate with existing 'Our Continent' platform infrastructure
Implement gamification elements to drive user participation
Establish centralized content moderation and administration tools

Core System Functionalities

Real-time Twitter API integration for race updates
Geotagged media mapping on interactive travel platform
Virtual Racer mobile application with team formation
Live quiz and prediction functionality with reward system
Multi-device content submission and moderation dashboard

Technology Stack Requirements

WordPress

Twitter API

Geolocation Services

Mobile Application Frameworks

System Integration Needs

Social media APIs (Twitter, LinkedIn)
Google Analytics
HubSpot CRM
YouTube Embed API

Performance and Security Requirements

High-traffic capacity for live events
Real-time data synchronization across platforms
GDPR-compliant user data management
Cross-device responsive design
Content moderation workflow automation

Expected Business Outcomes

Enhanced brand visibility through viral social media engagement, increased awareness of corporate social responsibility initiatives, measurable audience expansion through gamified participation mechanics, and creation of a reusable platform for future live events with integrated analytics capabilities.