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Interactive 3D Product Showcase with Dynamic Animation for Premium Lighting Solutions

onix-systems.com

eCommerce

Consumer products & services

Client Challenges and Pain Points

The client struggled to effectively showcase product durability and unique features through traditional static images and text descriptions. Their online presence lacked engagement, making it difficult to differentiate their premium products in a competitive market and resonate with tech-savvy, high-demand customers.

About the Client

A niche eCommerce retailer specializing in high-performance, durable lighting solutions for professionals and extreme enthusiasts.

Project Goals and Objectives

Create an immersive online product experience to highlight durability and technical specifications
Develop dynamic 3D content that emotionally engages professional users and enthusiasts
Establish premium brand positioning through cutting-edge visual storytelling
Increase user interaction time and conversion rates on product pages

Core Functional Requirements

Interactive 3D product viewer with component disassembly functionality
Dynamic animation sequences demonstrating stress testing scenarios
Real-time material texture visualization with environmental reflections
Scene-based storytelling modules showcasing use cases
WebGL-optimized 3D rendering pipeline

Technology Stack Requirements

Blender

Substance Painter

Three.js

WebGL

System Integration Needs

eCommerce platform API
CMS integration
VR headset compatibility layer

Performance and Quality Standards

Sub-2-second model loading times on 5G connections
Cross-browser compatibility with WebGL support
Scalable asset management for future product lines
Real-time shadow/reflection rendering without frame drops

Expected Business Outcomes

The implementation will create a 300% increase in product page engagement metrics, establish category leadership through technical demonstration capabilities, and drive a projected 40% uplift in premium product sales by transforming how durability and performance are communicated digitally.