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Insurance Website Redesign and Digital Transformation Platform

brights.io

Insurance

Financial services

Consumer products & services

Business Challenges

Legacy website architecture failing to reflect brand modernization, poor user navigation across diverse insurance products, lack of self-service capabilities, and insufficient data-driven personalization leading to suboptimal customer conversion rates

About the Client

International insurance provider offering automotive, life, and health insurance products with 25 years of market presence and rebranding initiatives

Strategic Goals

Implement responsive design for multi-device accessibility
Create intuitive product categorization with visual identity system
Develop interactive customer self-service tools
Integrate AI-powered conversational interface for customer support
Establish scalable component-based design system

Core System Capabilities

Dynamic product categorization with color-coded visual system
Interactive insurance policy configurator tools
AI chatbot (ARXman) with contract information access and service scheduling
Modular component library for consistent UI/UX
Integrated quote request and policy comparison functionality

Technology Stack

HTML5

CSS3

JavaScript

React.js

Node.js

RESTful APIs

System Integrations

Customer Relationship Management (CRM) system
Payment gateway services
Third-party analytics platforms
Social media APIs
Telemedicine service providers

Operational Requirements

99.9% uptime SLA with load balancing
GDPR-compliant data encryption
WCAG 2.1 accessibility standards compliance
Multi-language support architecture
Scalable cloud infrastructure

Business Value

Projected 40% increase in online policy conversions through improved user journey mapping, 60% reduction in customer service inquiries via AI chatbot implementation, and 25% faster time-to-market for new insurance products using modular component architecture