The client faces difficulties in providing affordable, well-fitting custom clothing options to a broad customer base due to outdated frontend architecture and inefficient sizing methods. They aim to modernize their platform to improve user experience, streamline operations, and eliminate inventory waste associated with traditional mass production processes.
A mid-sized retail company specializing in custom-made apparel seeking to enhance its online sales platform and reduce production waste.
The new platform aims to significantly improve the customer shopping experience, leading to increased sales and customer retention. The advanced size detection engine is expected to achieve a 99% fit accuracy, reducing product returns. By eliminating inventory waste through made-to-order production, the client will enhance sustainability. Overall, the platform is projected to streamline operations, boost revenue, and establish a more competitive market position.