The client faces difficulties in engaging children and adults in consistent reading habits, managing diverse personal book catalogs, and facilitating gift-giving through sharing wishlists. Existing solutions lack a user-friendly, visually appealing interface suitable for younger audiences and do not incorporate gamification to motivate ongoing reading activity. Additionally, integration with external book databases is needed to streamline catalog management and wishlist creation.
A mid-sized educational technology company focused on promoting reading habits among children and families, seeking a mobile and web platform to encourage reading and organize personalized book collections with gamification elements.
The new platform aims to increase user engagement in reading activities through gamification, aiming for a 30-50% increase in regular reading habits among children and families within the first year. It will streamline personal library management and gift-giving processes, enhance social sharing, and foster a lifelong record of reading accomplishments. Improved user retention and satisfaction are expected as a result of an engaging, easy-to-use interface combined with motivating gamification features.