Implementing a Cross-Device Progressive Web and Trusted Web Activity Solution for Mobile Commerce

The client faces challenges in providing a seamless and consistent mobile shopping experience across diverse user devices and preferences. The current native application approach is costly and time-consuming to maintain, and there is a need to optimize the mobile channel to serve both browser-based users and app downloaders effectively across multiple international markets.

A large distributor of automotive spare parts and workshop equipment operating across multiple markets seeking to enhance its mobile commerce platform.

• Develop a unified, cross-device mobile commerce platform utilizing web-based technologies to deliver a consistent user experience.
• Reduce development and maintenance costs compared to native application development.
• Accelerate time-to-market for mobile solutions across multiple markets by leveraging existing web assets.
• Enable users to access full platform functionalities via browser as well as through an app-like experience via app stores.
• Ensure compatibility and compliance with regional requirements across all operational countries.

• PWA configuration including application icon, name, start screen, and splash screen.
• Ability to add the web app to device home screens and use offline or partial offline modes.
• Push notifications for marketing and operational purposes.
• Containerization of the PWA as a TWA to enable installation via app stores, providing a native-app-like full-screen experience on Android devices.
• Integration with existing Single Sign-On (SSO) systems handling authentication seamlessly in both browser and app environments.
• Support for multiple regional configurations (e.g., language, branding, and regulatory adaption).

• Authentication and authorization systems supporting Single Sign-On (SSO), adapted for TWA environments.
• Push notification services for marketing and operational alerts.
• Existing backend APIs for product catalog, order processing, and user management.
• Regional compliance and localization services.

• High scalability to accommodate increasing mobile traffic and user base across multiple countries.
• Fast load times with optimized performance for partial offline and background work capabilities.
• Robust security measures, including protection of user data, secure authentication, and TWA protections against external modifications.
• Cross-browser and cross-device responsiveness ensuring consistent user experience.

The implementation of a cross-device PWA and TWA platform is expected to significantly reduce development and maintenance costs, accelerate deployment across markets, and enhance user engagement through seamless, app-like experiences. The solution aims to boost mobile conversion rates, improve operational efficiency, and ensure compliance with regional requirements, mirroring successful outcomes such as faster market entry, broader accessibility, and cost savings comparable to proven project benefits.