Comprehensive Digital Portal Revamp for a Multinational Pharmaceutical Organization

The existing web portal does not effectively align with the company’s goals as a modern, international entity. Issues include poorly structured content management across multiple languages, inconsistent branding, difficulties in content navigation for diverse target groups—including medical professionals, patients, researchers, potential employees, and community stakeholders—and an outdated technology infrastructure that limits mobile responsiveness and scalability.

A large, global pharmaceutical company with diverse product lines and a wide international presence seeking to modernize its online platform to better serve multiple stakeholder groups.

• Design and implement a new, scalable information architecture tailored to the needs of multiple target groups, ensuring intuitive navigation and content accessibility.
• Develop a visually cohesive and flexible site layout aligned with the company's branding, adaptable to local cultural, regulatory, and business variations.
• Create a multilingual platform with independent regional editions, supporting at least 10 language versions.
• Enable self-service content management with a flexible component system, allowing the client to independently create and update content.
• Implement responsive design to guarantee optimal user experience across desktops, tablets, and smartphones.
• Establish an efficient content management and delivery framework to support future expansion and additional regional sites.

• A comprehensive information macroarchitecture that structures content by target audience, language, and regional specifications.
• A user-friendly component system comprising at least 35 reusable modules for diverse content needs, including testimonials, pipelines, interactive presentations, and company history timelines.
• Advanced filtering mechanisms in content-rich sections (e.g., product catalogs) for refined user search and discovery.
• Content presentation optimized to prioritize key information upfront, following the Pareto principle.
• A multi-language interface supporting at least 10 languages, with regional customization options for each edition.
• Content management workflows enabling non-technical staff to update and publish content independently.

• Localization and translation management systems
• Analytics and user behavior tracking tools
• Content distribution networks for global reach
• Marketing automation platforms

• Responsive design supporting all device types and screen sizes
• High scalability to accommodate future regional and content additions
• Optimal page load performance within industry benchmarks
• Strong security measures for data protection and compliance with regulations

The new website is expected to enhance global brand consistency, improve content discoverability for diverse user groups, and facilitate scalable regional expansion. Targeted improvements include supporting at least 10 language versions, enabling the client to manage regional content independently, and delivering superior mobile responsiveness, thereby increasing user engagement and international outreach.