Multi-Country E-commerce Platform Expansion for a Household Goods Retailer

The client currently relies on limited regional sales channels and lacks an integrated, flexible e-commerce platform capable of supporting multi-country, multi-language, and multi-currency operations. This limits their ability to expand efficiently into new markets, impacts user experience, and hampers SEO and performance, ultimately constraining growth opportunities.

A mid-sized household products retailer aiming to establish a direct-to-consumer online presence across multiple countries.

• Implement a unified e-commerce platform supporting multiple local stores, currencies, languages, and tax configurations.
• Achieve rapid deployment of localized online storefronts with minimal reconfiguration.
• Enhance user experience by optimizing mobile performance through Progressive Web App (PWA) standards.
• Improve search engine visibility via Server-Side Rendering (SSR) to boost organic traffic.
• Integrate essential local payment methods and external services to support seamless transactions.
• Enable efficient management of product catalog, content, and services across multiple markets from centralized systems.
• Position the client for future market expansion with a scalable and adaptable technological foundation.

• A shared technological platform enabling creation and management of multiple local stores with market-specific product availability, currencies, languages, and tax settings.
• A content management system supporting multi-language content translation and role-based administrative controls.
• A Progressive Web App (PWA) storefront providing mobile-first, fast, and reliable shopping experiences.
• Implementation of Server-Side Rendering (SSR) to enhance SEO and reduce page load times.
• Integration with local payment systems such as Sofort, SEPA, and invoice-based payments.
• Connectors and APIs for external services like customer feedback platforms, analytics, and third-party logistics.
• Extension of ERP and product information management systems to support multicountry product catalogs.
• Consistent page and product display layouts with unchanged purchasing workflows to streamline deployment.

• Local payment gateways such as Sofort, SEPA, and invoice billing systems.
• External services for customer reviews, feedback, and trust signals.
• ERP systems to synchronize product, order, and inventory data across markets.
• Product Information Management (PIM) systems for multicountry product catalog management.
• Analytics and marketing tools for customer engagement and conversion optimization.

• Platform should support at least 100,000 SKUs across multiple markets.
• Page load times under 3 seconds on mobile devices to ensure optimal user experience.
• Scalable infrastructure to handle high traffic volumes during peak sales periods.
• Security measures compliant with best practices for e-commerce, including PCI DSS adherence.
• Automated deployment pipeline for rapid iterative releases and updates.

This project aims to significantly increase international online sales by enabling rapid deployment of localized stores, improving SEO rankings through SSR, and providing a seamless, fast shopping experience across mobile devices. Anticipated outcomes include accelerated market entry, increased user engagement, and enhanced operational scalability, ultimately supporting sustained revenue growth in multiple countries.