Development of an Enhanced Lens Configurator and Product Management System to Drive Conversion and Operational Efficiency

The client’s current online platform struggles with high cart abandonment due to an unintuitive lens configuration process, overwhelming product listings, and inefficient range management for administrators. Users face difficulties matching prescription parameters, limited filtering options, and insufficient information, leading to frustrated customers. Additionally, manual updates to the product range increase operational workload and reduce agility in responding to market changes.

A rapidly growing online retailer specializing in optical products, including corrective lenses and eyewear accessories, seeking to improve the user purchasing experience and streamline product management.

• Increase platform conversion rates by simplifying the lens configuration process.
• Reduce cart abandonment related to lens matching difficulties.
• Enhance user experience by implementing an intuitive, guided lens selection interface.
• Optimize product range display and filtering capabilities to improve browsing and decision-making.
• Streamline product range management to minimize manual updates and operational workload.
• Enable ongoing A/B testing to iteratively refine product presentation and configurations.
• Improve system responsiveness and ensure scalability to support platform growth.

• Interactive lens configurator enabling dynamic adjustment of lens strength to match prescription details.
• Categorized and filterable product range display to reduce information overload.
• Backend module for standardized management of lens variants, prices, and descriptions, reducing manual effort.
• A/B testing interface integrated with the configurator to test layout, options, and filtering methods.
• Responsive, headless front-end architecture using modern frameworks for seamless user experience on desktop and mobile.
• Analytics and event tracking to monitor user interactions, configurator success rates, and abandonment points.

• Supplier catalog sources for product parameters and bulk updates
• Analytics and internal dashboards for tracking configurator usage and performance
• A/B testing platforms for experimentation and optimization
• Payment and checkout systems for streamlined purchasing

• Scalable architecture supporting growth in user traffic and product variants
• High performance with minimal load times on both desktop and mobile devices
• Secure data handling for user prescriptions and personal information
• Reliable uptime and fault tolerance to ensure continuous service availability
• Flexible architecture enabling ongoing A/B testing and iterative improvements

The new system is expected to significantly improve the user purchasing experience, leading to increased conversion rates and fewer abandoned carts. Operational efficiencies in managing the product range should reduce update times and manual workloads. Ongoing A/B testing capabilities will facilitate continuous optimization, supporting sustained growth and stronger market positioning, similar to observed improvements such as a 27% increase in sales and improved user satisfaction.