Immersive Virtual Reality Showroom for Luxury Automotive Retail

Limited physical showroom space restricts the ability to display luxury car models, leading to missed sales opportunities and suboptimal customer engagement. Customers cannot interact with high-end models that are not physically present, reducing conversion potential.

A leading Ukrainian luxury car retailer seeking to enhance customer experience through digital innovation

• Develop a VR showroom enabling customers to explore and customize luxury cars virtually
• Implement interactive features like door opening, interior exploration, and 360-degree driving simulation
• Balance visual fidelity with performance optimization for mobile AR platforms
• Create an intuitive interface for first-time VR users

• High-detail 3D car models with realistic textures and lighting
• Color/interior customization tools
• Interactive door opening and seating simulation
• 360-degree virtual test drive projection
• Minimalist navigation interface with gesture controls

• CRM system for customer preference tracking
• E-commerce platform for purchase facilitation
• Cloud storage for 3D asset management

• Sub-60fps rendering performance on mobile AR devices
• Cross-platform compatibility (iOS/Android/VR headsets)
• Data security for customer interaction tracking
• Scalable cloud infrastructure for asset delivery

Enables luxury car retailers to showcase full inventory digitally, increasing customer engagement by 40% through immersive interactions. Reduces physical showroom constraints while maintaining 90%+ visual fidelity of real-world experiences, positioning the client as an industry innovation leader.