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Global Social Gaming Platform Modernization and Expansion
  1. case
  2. Global Social Gaming Platform Modernization and Expansion

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Global Social Gaming Platform Modernization and Expansion

itransition.com
Gaming
Gambling
Information technology

Challenges in Global Gaming Ecosystem Management

The client required centralized management of a complex gaming ecosystem including 100+ million users, multiple game configurations, marketing campaigns, and analytics across geographically dispersed teams. Existing infrastructure faced scalability limitations, legacy code challenges, and inefficient deployment processes while needing to maintain compliance across 250+ jurisdictions.

About the Client

Multinational gaming corporation operating landbased, mobile, and online gaming platforms across 90 countries with 250+ regulatory licenses

Strategic Development Goals

  • Establish dedicated development center for continuous platform evolution
  • Develop scalable backend infrastructure for social gaming solutions
  • Implement automated QA and performance testing frameworks
  • Optimize deployment pipelines for global regulatory compliance
  • Enhance cross-team collaboration across multiple time zones

Core System Capabilities

  • Multi-tenant game configuration management system
  • Real-time user analytics dashboard
  • Automated marketing campaign orchestration
  • Cross-platform (mobile/web) game engine
  • Proximity-based notification system
  • Player segmentation and personalization engine

Technology Stack Requirements

Ruby on Rails
MySQL Percona
Google Cloud Platform
Amazon Cognito
Apache JMeter
Appium with TestNG

System Integration Needs

  • Facebook Ads API
  • Google Play Store
  • Apple App Store
  • Player Max platform
  • Redis caching layer
  • Grafana monitoring

Operational Requirements

  • Support 24,000+ concurrent users with <0.2s response time
  • Auto-scaling infrastructure on GCP
  • 99.99% system availability SLA
  • PCI-DSS compliance for payment processing
  • Multi-jurisdictional data governance framework

Expected Business Outcomes

Platform modernization enabling 100M+ user capacity, 57% software quality improvement, 3x faster deployment cycles, and 60% reduction in environment setup time. The solution will support rapid market expansion across 250+ regulatory environments while maintaining enterprise-grade performance and security standards.

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