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Global Digital Experience Platform Enhancement & Maintenance
  1. case
  2. Global Digital Experience Platform Enhancement & Maintenance

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Global Digital Experience Platform Enhancement & Maintenance

magneticpoint.com
Information technology
Advertising & marketing
Telecommunications
Financial services
Insurance

Challenges in Maintaining Consistent and Personalized Digital Experiences

Wunderman Thompson faced the challenge of consistently delivering personalized digital experiences for a diverse global client portfolio. Maintaining a skilled workforce and ensuring seamless integration of technology solutions across multiple projects and clients required a robust and adaptable development and support model. They sought a reliable partner to augment their team with specialized skills and provide ongoing maintenance and enhancements to existing digital platforms.

About the Client

Global agency providing digital experience solutions to brands across various industries, with a focus on website development, application development, and IT staff augmentation.

Project Goals

  • Maintain and enhance existing digital experiences for key clients.
  • Provide IT staff augmentation services to support project needs.
  • Ensure seamless integration of new technologies and features.
  • Foster a collaborative partnership with Wunderman Thompson's internal teams.
  • Provide ongoing technical support and maintenance.

Core System Functionalities

  • Content Management System (CMS) capabilities
  • Personalization engine for tailored user experiences
  • Responsive design for optimal viewing on all devices
  • Integration with third-party APIs and services
  • Robust search functionality
  • User authentication and authorization

Preferred Technology Stack

Adobe Experience Manager (AEM)
Java
React
TypeScript
Vue.js
HTML 5
CSS 3
Google Cloud
AWS
Azure

Required Integrations

  • Third-party marketing automation platforms
  • CRM systems
  • Analytics platforms
  • Payment gateways

Non-Functional Requirements

  • Scalability to handle high traffic volumes
  • High performance and fast loading times
  • Security to protect user data
  • Reliability and availability
  • Maintainability and ease of updates

Expected Business Impact

This project will enable Wunderman Thompson to consistently deliver high-quality, personalized digital experiences to its clients, enhance client satisfaction, and strengthen its position as a leading digital agency. The IT staff augmentation will provide the flexibility to scale resources based on project demands, ensuring timely delivery and successful project outcomes. Improved platform maintainability will reduce operational costs and enhance long-term value.

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