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Development of a Comprehensive Retail Analytics SaaS Platform with Advanced Pricing and Promotion Insights

magneticpoint.com

Retail

Consumer products & services

Current Challenges in Retail Data Analysis

Retailers and FMCG brands struggle with fragmented data sources, limited pricing insights, and inefficient promotional planning tools, leading to suboptimal pricing strategies, missed negotiation opportunities, and reduced profit margins.

About the Client

A SaaS company specializing in retail analytics for FMCG brands and retail chains

Strategic Goals for Retail Analytics Platform

Create a centralized analytics platform for real-time retail data visualization
Develop competitive pricing intelligence capabilities
Enable data-driven promotional planning and brand positioning
Support strategic decision-making across sales, marketing, and production

Core System Functionalities

Interactive pricing analysis dashboard
Product category performance tracking
Promotional flyer monitoring and analysis
Retail chain comparison tools
Competitive pricing benchmarking
Production planning recommendations

Technology Stack Requirements

Laravel

PHP

MySQL

HTML5

CSS3

JavaScript

FACTFinder

System Integration Needs

EAN product database
Retail chain APIs
CMS integration
Third-party analytics tools

Performance and Security Requirements

Scalable architecture for 400k+ products
Real-time data processing
Enterprise-grade security
High-availability deployment
Cross-browser compatibility

Expected Business Impact

Platform will enable data-driven decision-making across 350+ business entities, support analysis of 30k+ monthly promotional prices, and provide actionable insights for optimizing pricing strategies, resulting in improved profit margins and competitive positioning in the retail sector.