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Development of a High-Performance Price Comparison Platform with Enhanced User Experience and Scalable Infrastructure

magneticpoint.com

eCommerce

Consumer products & services

Retail

Current Platform Limitations and Technical Debt

The platform faced performance bottlenecks, outdated Drupal modules, and technical debt from legacy systems. SEO optimization was insufficient, and server infrastructure lacked scalability. New functionalities and API integrations were required to improve user experience and conversion rates.

About the Client

Online price comparison platform for physical products, aiming to make products affordable for consumers.

Key Goals for Platform Modernization

Improve website speed and performance by 20% or more
Enhance SEO readiness to gain higher search rankings
Upgrade to Drupal 9 and modern PHP versions for stability
Migrate to scalable cloud servers with optimized infrastructure
Implement UX improvements and new features for higher CTR and conversions
Ensure robust API integrations for seamless third-party services

Core Functionalities for Enhanced Price Comparison Platform

Price comparison tool for wishlist products
Real-time product price tracking
API integrations with e-commerce platforms
Responsive and accessible frontend design
Drupal Commerce for transactional capabilities
Performance-optimized search and filtering

Technology Stack Requirements

Drupal 9

PHP

REST API

Apache Solr

Redis

MySQL

HTML5

CSS3

JavaScript

Third-Party System Integrations

E-commerce platform APIs
Payment gateway services
Analytics and tracking tools
Cloud server infrastructure (AWS/Azure)

Non-Functional Requirements

High performance with sub-2-second page load times
Scalable architecture for traffic spikes
SEO-optimized framework
Secure data handling and compliance (GDPR)
Cross-browser and mobile compatibility

Expected Business Outcomes

Anticipated improvements include a 20% increase in website speed, higher organic traffic from SEO enhancements, improved conversion rates through better UX, and increased sales due to real-time price tracking. The modernized infrastructure will support long-term scalability and reduce maintenance costs.