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Development of a Scalable FMCG Price Comparison Platform with Multi-Source Data Integration

magneticpoint.com

Consumer products & services

Retail

eCommerce

Business Challenges

Need to create a centralized platform that aggregates and updates pricing data from 300+ online shops and 50+ retail chains in real-time, while maintaining high performance and scalability to support rapid user growth (targeting 50% monthly user increase post-implementation). Requires robust content management for 400,000+ product records.

About the Client

Poland's largest price comparison platform for FMCG products, aggregating data from online and stationary retail chains

Key Goals

Build a comprehensive product price database with real-time updates
Implement scalable architecture to handle 300,000+ monthly unique visitors
Develop custom CMS workflows for 8-person content team
Achieve 50% growth in monthly users within 12 months
Optimize SEO performance for FMCG search patterns

Core System Requirements

Real-time price tracking from 300+ online shops and 50+ retail chains
Custom CMS for managing 400,000+ product records
Advanced search engine with FACTFinder integration
Responsive web interface for product comparisons
Automated data synchronization workflows
User analytics dashboard for business insights

Technology Stack

PHP

Laravel Framework

Zend Framework

MySQL

HTML5/CSS3/JavaScript

Magnetic Point CMS

System Integrations

Retail chain POS systems
E-commerce platform APIs
FACTFinder search engine
SEO analytics tools

Performance Requirements

Support 1 million+ monthly visits with 99.9% uptime
Handle concurrent updates from 300+ data sources
Page load time under 2 seconds
Enterprise-grade security for sensitive pricing data
Scalable architecture for future retail chain expansion

Expected Business Impact

Platform implementation will enable 50% monthly user growth, reaching 300,000 unique visitors/month, with capacity to scale to 2 million users within 3 years. Real-time price comparison capabilities across 400,000+ products will strengthen market position as Poland's leading FMCG price comparison destination.