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Global Digital Asset Management Platform for Multi-Brand Portfolio
  1. case
  2. Global Digital Asset Management Platform for Multi-Brand Portfolio

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Global Digital Asset Management Platform for Multi-Brand Portfolio

itransition.com
Food & Beverage
Advertising & marketing
Consumer products & services

Challenges in Digital Presence Management

Fragmented digital presence across 14 brands requiring centralized technical coordination with multiple global creative agencies, compliance with data security regulations, and synchronized deployment of marketing campaigns across diverse regional markets.

About the Client

Multinational manufacturer of alcoholic beverages with 14 global brands operating across diverse markets

Strategic Digital Transformation Goals

  • Establish unified technical oversight for global digital marketing strategies
  • Implement secure, scalable digital asset lifecycle management
  • Enable seamless collaboration between geographically distributed teams
  • Ensure GDPR compliance and robust security protocols across all digital platforms

Core System Capabilities

  • Multi-brand promotional website development
  • Content management system (CMS) implementation
  • Community engagement platform integration
  • Cross-platform analytics integration
  • Automated deployment pipelines

Technology Stack Requirements

CMS platforms (WordPress, Drupal)
Cloud hosting solutions
Agile development frameworks
Waterfall project management tools
Security testing automation

System Integration Needs

  • Google Analytics 360
  • Salesforce Marketing Cloud
  • Akamai CDN
  • AWS Security Hub
  • Domain registrars API

Operational Requirements

  • GDPR-compliant data handling
  • 99.9% system uptime SLA
  • Multi-region content delivery optimization
  • Role-based access control (RBAC)
  • Automated security vulnerability scanning

Business Transformation Outcomes

Centralized digital asset management enabling synchronized global marketing campaigns, 30% faster deployment cycles through hybrid methodology, enhanced brand consistency across 14 international markets, and reduced security risks through automated compliance controls.

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