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Gamified Learning Platform for Automotive Dealer Education

bravedigital.com

Automotive

Education

Information technology

Challenges in Dealer Education and Event Adaptation

Need to educate global dealers about the new Defender vehicle through engaging digital experiences while pivoting from in-person to fully virtual event format due to pandemic restrictions, maintaining brand consistency and user engagement.

About the Client

Global automotive manufacturer specializing in luxury vehicles and off-road technology

Key Project Goals

Create immersive gamified learning experience for dealer education
Deliver microlearning content about Defender's features
Enable real-time tracking and interaction for virtual events
Maintain strict brand guideline adherence
Support rapid development timeline

Core System Functionalities

User registration and authentication
Gamification mechanics (badges, levels, points)
Daily challenge unlocking system
Real-time leaderboard tracking
Interactive news feed with social features
Progress tracking dashboard
Content management system for learning modules
Cross-device compatibility (mobile/desktop)

Technology Stack

Progressive Web Application (PWA)

React.js for frontend

Node.js backend

Custom API integrations

System Integrations

Existing TPASA platform
User authentication system
Analytics dashboard
Content management system

Non-Functional Requirements

High scalability for global user base
Offline functionality support
Cross-browser compatibility
GDPR compliance
Real-time data synchronization
Brand guideline enforcement engine

Expected Business Impact

Enhanced dealer product knowledge through engaging gamified learning, increased virtual event participation rates, reduced training costs through digital delivery, and strengthened brand identity through consistent digital experiences.