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Gamification-Driven Sportsbook Platform Modernization

senlainc.com

Gambling

Sports

eCommerce

Growth Constraints and System Limitations

Legacy monolithic database struggling with high data loads, inability to adapt to modern sports entertainment trends, manual event management processes, and delayed feature releases during critical growth periods

About the Client

Award-winning online betting platform serving 3+ million monthly users with 10M+ monthly sessions

Digital Transformation Goals

Double system performance and stability
Implement engaging gamification features
Automate sports data integration processes
Accelerate feature release cycles
Enhance partner management capabilities

Core System Capabilities

Distributed microservices architecture
Real-time sports/esports data integration (RabbitMQ/Kafka)
Gamification engine with loyalty programs
Automated event management system
Partner collaboration portal

Technology Stack

.NET

Docker

Kafka

RabbitMQ

ELK Stack

GitLab CI/CD

External System Connections

Sports data provider APIs
Real-time odds calculation engines
User analytics platforms (Amplitude)
Cloud infrastructure (AWS/Azure)

System Quality Attributes

99.99% uptime during peak betting periods
Sub-50ms response times for betting operations
Horizontal scalability for 10x traffic spikes
Zero-data-loss failover mechanisms
PCI-DSS compliance for financial transactions

Expected Business Outcomes

Projected 200% increase in concurrent user capacity, 50% reduction in feature deployment time, 30% higher user retention through gamification, and 40% operational cost savings from automated data management processes