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Frederick County Economic Development Website Redesign and Enhancement
  1. case
  2. Frederick County Economic Development Website Redesign and Enhancement

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Frederick County Economic Development Website Redesign and Enhancement

orases.com
Government

Challenges with Existing Website

The current OED website suffers from usability issues, security vulnerabilities, slow performance, and a cumbersome content update process due to its outdated ColdFusion CMS. It fails to effectively communicate the value proposition of Frederick County to businesses and lacks necessary resources for both local and external stakeholders.

About the Client

The Frederick County Office of Economic Development is responsible for fostering economic growth within Frederick County by attracting businesses, providing resources, and supporting existing businesses.

Project Goals

  • Increase website traffic and user engagement.
  • Improve the user experience for businesses seeking information and resources.
  • Enhance website security and data protection.
  • Streamline content management for efficient updates.
  • Improve search engine optimization (SEO) performance.
  • Position Frederick County as an attractive location for businesses.

Functional Requirements

  • User-friendly content management system (CMS) for easy updates.
  • Dedicated sections for business resources, site selection, and incentives.
  • Event calendar and management system.
  • Blog functionality for sharing news and insights.
  • Robust search functionality.
  • Secure user authentication and data protection.
  • SEO optimization features.

Preferred Technologies

24Watch® CMS (or a similar modern, user-friendly CMS)
Responsive design for optimal viewing on all devices
Secure hosting environment

Required Integrations

  • Google Analytics for website traffic analysis
  • Potentially CRM system for lead management (future phase)

Non-Functional Requirements

  • Scalability to handle increasing website traffic.
  • High performance and fast loading speeds.
  • Robust security measures to protect sensitive data.
  • Accessibility compliance (WCAG).

Expected Business Impact

The new website is expected to significantly improve OED's ability to attract businesses to Frederick County, leading to increased economic development, job creation, and overall economic growth. The projected increase in website traffic and leads will translate to higher engagement with the OED and ultimately, a more thriving business community.

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