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Fraud Prevention System for Brand Protection

artelogic.net

Human Resources

Information technology

Business services

Brand Impersonation and Fraudulent Hiring Campaigns

Unicrew is facing a significant issue with fraudulent individuals impersonating their brand to conduct misleading hiring campaigns, particularly in India. These scammers are charging training fees to unsuspecting job seekers, causing reputational damage and financial losses. This is happening despite Unicrew having no operations or hiring activities in India.

About the Client

Unicrew is a staffing and recruitment agency operating in multiple regions, providing talent solutions to various industries. They are experiencing brand impersonation and fraudulent activity targeting their name and services.

Project Goals

Mitigate brand damage caused by fraudulent activities.
Protect potential job seekers from scams using Unicrew's name.
Develop mechanisms to identify and report fraudulent campaigns.
Enhance brand reputation and trust.
Increase customer trust and security.

System Functionality

Real-time monitoring of online platforms (job boards, social media, email domains) for brand impersonation.
Automated detection of fraudulent hiring campaigns based on keywords, email domain analysis, and fee requests.
Reporting mechanisms for users to flag suspicious activities.
Automated alerts to Unicrew's security team when fraudulent activities are detected.
User education resources (website, FAQs) to warn potential job seekers about scams.
Data analytics and reporting on fraudulent activity trends.

Technology Stack

Cloud-based platform (AWS, Azure, GCP)

Data analytics tools (e.g., Splunk, ELK Stack)

Machine learning algorithms for fraud detection

API integration with social media and job board platforms

Secure database for storing data and reports

External Integrations

Social media APIs (LinkedIn, Facebook, etc.)
Job board APIs (Indeed, Glassdoor, etc.)
Email domain validation services

Non-Functional Requirements

High availability and scalability
Strong security measures to protect user data
Scalable data processing capabilities for real-time monitoring
Compliance with data privacy regulations (GDPR, CCPA)

Expected Business Impact

This project will significantly reduce reputational damage, protect potential job seekers from financial loss, and enhance trust in the Unicrew brand. Proactive fraud prevention will improve brand perception and maintain a positive image within the recruitment industry. It will also reduce the workload on the customer support team by proactively addressing potential scams.