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Fraud Prevention and Brand Protection System

unicrew.com

Information technology

Fraudulent Activity Targeting Brand

Artelogic is experiencing a surge in fraudulent activities involving the misuse of their brand name and attributes. Specifically, individuals are running fake hiring campaigns in India, targeting job seekers with training fee scams. This is causing reputational damage and requiring significant effort to mitigate.

About the Client

Artelogic is a technology company providing DevOps services and solutions, focused on cloud migration, automation, and continuous delivery.

Project Objectives

Develop a system to monitor online activity for brand misuse.
Implement mechanisms to quickly identify and report fraudulent campaigns.
Create educational content to warn the public about the scams.
Improve brand reputation and protect potential customers from fraud.

Functional Requirements

Brand monitoring and keyword detection.
Fraudulent campaign identification and flagging.
Automated reporting and alerts.
Public awareness campaign content creation and dissemination.
Email domain verification and blacklisting.

Preferred Technologies

Cloud-based infrastructure (Azure or similar)

AI/ML for natural language processing and fraud detection

API integrations with social media platforms and job boards

Secure database for data storage

Integrations Required

Social media APIs (LinkedIn, Facebook, Twitter)
Job board APIs (Indeed, Naukri)
Email domain verification services

Key Non-Functional Requirements

High scalability to handle large volumes of data.
Real-time monitoring and alerting.
High security to protect sensitive data.
Reliable and available platform.

Estimated Impact

This project will significantly reduce the financial and reputational damage caused by fraudulent activities. By proactively identifying and mitigating these threats, Artelogic can protect its brand, maintain customer trust, and improve its overall business operations. It will also free up resources currently spent on manual monitoring and incident response.