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E-commerce Modernization and ERP Integration for European Manufacturer

unicrew.com

Manufacturing

Consumer products & services

eCommerce

Legacy System Challenges and Digital Transformation Needs

Legacy WordPress-based websites and in-house product management systems caused maintainability issues, poor scalability, performance limitations for 10,000+ products, and complex onboarding processes. Disconnected systems hindered efficient order management, logistics, and stock control.

About the Client

Midsize European manufacturer of scented products operating in 7 EU countries with B2B and B2C sales channels

Digital Transformation Goals

Migrate legacy e-commerce platforms to Shopify
Implement Microsoft Dynamics ERP for centralized product/logistics management
Develop middleware for system integration
Establish QA testing frameworks
Align digital assets with business processes for operational efficiency

Core System Requirements

Shopify storefront migration with multi-country support
Microsoft Dynamics ERP integration for stock/logistics
Custom middleware API for system communication
Customer service UI for order management
Automated testing framework (QA, load, stress tests)

Technology Stack

Shopify

Microsoft Dynamics

AWS

Custom Middleware Application

System Integration Requirements

Shopify-ERP integration
Legacy system data migration
API-based middleware communication

Non-Functional Requirements

High scalability for multi-shop expansion
Performance optimization for large product catalogs
Data security compliance
System maintainability

Expected Business Impact

Streamlined business processes through integrated systems, improved operational efficiency with centralized product management, enhanced scalability for market expansion, and reduced technical debt through modernized infrastructure, resulting in better customer satisfaction and competitive positioning.