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Financial Platform Redesign and Optimization

300.codes

Financial services

User Experience and Conversion Rate Challenges

Aasa Polska's existing online platform suffered from a dated user interface and inefficient loan application process, resulting in suboptimal user experience and lower conversion rates. The platform needed a modern, user-friendly design to improve engagement and facilitate loan applications.

About the Client

A FinTech company with Scandinavian origins, offering online financial products and services, including loans and account management.

Key Project Goals

Enhance user experience with a modern and intuitive interface.
Increase conversion rates for loan applications.
Simplify the loan application process.
Improve website navigation and information architecture.
Ensure seamless integration with the existing mobile application design.
Improve search engine visibility through SEO considerations.

System Functionality

Modern product page design
Interactive loan calculator
Simplified loan application form
Secure customer account management
Intuitive website navigation
Responsive design for various devices

Technology Preferences

Responsive Web Design (RWD)

HTML5

CSS3

JavaScript

External System Integrations

Existing backend systems (details to be provided)
Payment gateway integration (e.g., Stripe, PayPal)

Performance and Security

High website performance and fast loading times
Robust security measures to protect user data
Scalability to handle increasing user traffic
Accessibility compliance (WCAG)

Expected Business Impact

The project is expected to significantly improve user engagement, increase loan application conversion rates, reduce customer support inquiries, and enhance Aasa Polska's brand image, leading to increased revenue and market share.