Enterprise-Level Product Information Management System for Ecommerce Channel Optimization

The client manages over 7,000 products with approximately 50 parameters each, including descriptions, measurements, allergens, and multimedia assets. Previously, product data was siloed, operational, and insufficiently structured, leading to difficulties in aggregating, verifying, and efficiently distributing comprehensive product information across digital channels. This fragmented approach hindered effective customer engagement, slowed down sales processes, and limited scalability across numerous communication platforms.

A large-scale food manufacturing and distribution company seeking to streamline product data management for multiple sales channels to enhance presentation, accuracy, and operational efficiency.

• Consolidate all product information into a single, searchable, and maintainable platform.
• Enable automatic, cyclic data synchronization with existing ERP and external data sources to ensure real-time accuracy.
• Enhance product presentation with rich media, technical details, and certifications for better customer engagement.
• Facilitate rapid filtering and customization for sales teams to efficiently respond to customer inquiries and tailor offers.
• Streamline data handling processes, reducing time spent on manual updates and error correction.
• Support scalability to manage an increasing number of products and communication channels, paving the way for future growth.

• A unified Product Information Repository capable of aggregating diverse data types, including images, videos, technical parameters, and certifications.
• Advanced filtering and search capabilities enabling sales teams to access tailored product assortments quickly.
• Automated synchronization with existing ERP and external data sources to ensure consistent, up-to-date information across all platforms.
• Role-based permissions for data editing, quality control, and access management.
• Mass import/export capabilities to facilitate bulk data migration and updates.
• Web interface for data entry, editing, and review, including change tracking and history logs.
• Integration with digital assets management systems for multimedia content handling.
• Exportable data feeds compatible with eCommerce platforms, catalogues, and other online channels.

• ERP System for seamless product data synchronization
• External Data Providers for enriched product content (e.g., digital asset libraries, certification databases)
• eCommerce and B2B portals for real-time data consumption
• Digital Asset Management systems for multimedia management

• System must support management of 10,000+ products with complex data structures.
• Automatic data synchronization cycles to occur at least once per day.
• High availability architecture ensuring 99.9% uptime.
• Role-based access controls with audit logs for all data modifications.
• Performance optimized to enable search and filtering responses within 2 seconds under peak loads.

Implementation of a centralized product information management system is expected to significantly improve data accuracy, reduce manual handling time by up to 40%, and enhance the presentation of product offerings across multiple channels. The client aims to support a scalable platform capable of handling an expanding product catalog while strengthening sales and customer engagement through richer, more transparent product information, thereby increasing sales conversions and operational efficiency.