Enhancement of Mobile and Desktop E-commerce Platform with Advanced UX/UI and Performance Optimization

eCommerce

Identifying Key Challenges in Multi-Platform E-Commerce Operations

The client operates an online optical store facing difficulties in ensuring smooth, fast, and reliable performance across multiple platforms, particularly on mobile devices. Their existing digital experience leads to user frustration and shopping cart abandonment, driven by coding errors and slow load times based on performance metrics such as Core Web Vitals. Additionally, the client seeks to enhance the UX/UI to meet evolving consumer expectations and maintain competitive advantage in a rapidly growing online market for eyewear.

About the Client

A mid-sized online retailer specializing in eyewear, offering a wide range of branded lenses and glasses with a focus on innovative customer experience and digital sales channels.

Goals for Improving E-Commerce Performance and User Experience

Significantly increase mobile store performance, targeting at least a 34% improvement in Web Core Vitals metrics.
Ensure the online store operates smoothly across both desktop and mobile platforms, minimizing technical issues and loading delays.
Enhance the user interface and user experience to facilitate easier navigation, product selection, and purchase processes.
Leverage modern web technologies to deliver a highly responsive and engaging digital shopping environment.
Establish a scalable, maintainable architecture to support ongoing development and performance tuning.

Core Functional Features for Mobile and Desktop E-Commerce Platform

Responsive front-end design supporting seamless user experience on both mobile and desktop devices.
Implementation of a Progressive Web App architecture utilizing technology such as Trusted Web Activities (TWA) to ensure fast loading and reliable performance on mobile platforms.
Optimized image loading, graphical, and informational element management to prevent delays and reduce load times.
Integration with product information management systems (PIM) and existing eCommerce platforms to manage product data effectively.
Measurement and continuous monitoring of Web Core Vitals to guide ongoing optimization efforts.
Enhanced UX/UI design focused on intuitive navigation, virtual try-on features, and calibration tools for personalized product fitting.

Preferred Architectural and Technological Stack

Google TWA (Trusted Web Activities) for web app delivery

Magento 2 for core eCommerce platform

Akeneo or equivalent PIM system for product data management

Responsive front-end frameworks supporting progressive enhancement

Essential System Integrations for Business Operations

Product Information Management system (PIM) for centralized product data
Analytics and performance monitoring tools to track Web Core Vitals
Payment gateways for secure and efficient transactions
Customer feedback and virtual fitting tools to enhance UX

Critical Non-Functional Performance and Security Specifications

Achieve at least a 34% improvement in Web Core Vitals (Speed Index, Largest Contentful Paint, First Input Delay)
Ensure high scalability to accommodate traffic surges and product catalog growth
Guarantee security compliance, including data privacy and secure payment processing
Ensure responsiveness and accessibility across all devices and browsers

Projected Business Outcomes from Platform Optimization

The project aims to markedly improve customer experience and operational efficiency, leading to increased conversion rates and customer satisfaction. Specifically, targeted performance enhancements are expected to boost mobile store performance indicators from 32% to at least 66%, reducing user bounce and cart abandonment rates, and strengthening the company's position in the competitive online eyewear market.