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Enhanced SAP Commerce Feed Generation System for Multi-Marketplace Product Promotion

itransition.com

eCommerce

Retail

Business services

Legacy Feed System Limitations

Existing feed generation system suffers from configuration inflexibility (field customization, product/category exclusion), limited regional support (15 regions), slow processing (15-20 minutes per feed), marketplace bans due to outdated pricing data, and inadequate error reporting. System lacks password protection for sensitive feeds and cannot handle marketplace-specific technical requirements.

About the Client

Multinational trading company operating an SAP Commerce-based online store with 200,000+ products across 10,000+ categories, serving B2B and B2C clients in 50+ regions

System Enhancement Goals

Double feed generation speed to under 5 minutes
Expand regional support to 50+ regions
Implement automated price calculation module
Enable marketplace-specific feed customization
Reduce marketplace bans through real-time data validation
Implement comprehensive error tracking and reporting

Core System Capabilities

Dynamic field configuration (delivery terms, availability, promo text)
Multi-region feed generation with regional pricing rules
Automated price calculation based on purchase price, discounts, and regional factors
Marketplace-specific feed templates (Google Merchant Center, Facebook, etc.)
Password-protected feed access with admin-controlled permissions
Bulk product/category inclusion/exclusion with trademark/brand filters
Promotion management with gift and delivery term integration
Split-feed generation for marketplace file size limitations
Real-time error reporting with technical and data validation metrics

Technology Stack

SAP Commerce

XML

Java

SQL

External System Connections

Google Merchant Center API
Facebook Marketing API
Instagram Graph API
Criteo API
RTB House API

System Performance Criteria

Scalable to handle 250+ feeds simultaneously
Sub-5 minute feed generation SLA
Role-based access control for sensitive data
Automated error detection and alerting system
Load-balanced feed generation across multiple servers

Business Value Projections

Implementation of enhanced feed generation system is projected to increase marketplace sales by 25% through improved product visibility and pricing accuracy. Automated error prevention mechanisms will reduce marketplace bans by 90%, while expanded regional support enables market expansion into 30+ additional territories. Real-time pricing integration ensures 100% compliance with marketplace data requirements, and comprehensive reporting tools reduce manual monitoring efforts by 75%.