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Enhanced Influencer Marketing Platform Development

th-ey.com

Advertising & marketing

Information technology

E-commerce

Inefficiencies in Influencer Campaign Management

Businesses struggle with the complexities of identifying, vetting, managing, and tracking influencer collaborations. Existing solutions lack seamless integration, automated workflows, and comprehensive performance analytics, leading to wasted time and resources.

About the Client

Notem Inc. is a technology company specializing in connecting businesses with social media influencers to facilitate collaborative marketing campaigns.

Project Goals

Streamline the influencer discovery and onboarding process.
Automate campaign management workflows for businesses.
Provide influencers with a user-friendly platform for content creation and sharing.
Improve campaign performance tracking and reporting.
Enhance security and trust between businesses and influencers.

System Functionality

Influencer discovery and search with filtering options (location, niche, engagement).
Secure influencer verification via QR code scanning.
Campaign creation and management tools for businesses.
Automated task assignment and workflow management.
Content creation tools and link sharing capabilities for influencers.
Real-time campaign performance tracking and reporting.
Secure payment processing and contract management features.

Technology Stack

React

Node.js

PostgreSQL

AWS (or Azure/GCP)

External System Integrations

Social media platforms (Instagram, TikTok, Facebook, etc.)
Payment gateways (Stripe, PayPal)
CRM systems (Salesforce, HubSpot)
Analytics platforms (Google Analytics)

Non-Functional Requirements

Scalability to handle a growing number of users and campaigns.
High availability and reliability.
Robust security measures to protect user data and prevent fraud.
Responsive design for optimal viewing on all devices.
API for future integrations.

Expected Business Impact

This project is expected to increase Notem's market share by providing a more comprehensive and efficient influencer marketing platform. It will improve customer satisfaction, reduce operational costs, and generate new revenue streams through premium features and services. The platform will position Notem as a leader in the influencer marketing space.