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Enhanced Healthcare Management Platform with Optimized UX/UI for Mobile and Call Center Operations

senlainc.com

Medical

Insurance

Information technology

Current System Limitations Hindering Growth

Existing third-party call center software lacked customization for specific workflows, while absence of mobile app limited accessibility. Complex health plan management processes created barriers for small businesses adopting value-based care solutions.

About the Client

Technology health plan company providing AI-driven value-based healthcare solutions for small businesses

Strategic Goals for Digital Transformation

Increase customer acquisition by 45% through improved user experience
Enhance call center efficiency by 50% via customized workflows
Reduce administrative costs through AI-driven preventive care recommendations
Expand market reach to underserved small businesses

Core System Capabilities

Mobile app for health insurance members (medical history access, provider search, financial management)
Custom call center web system with AI-driven preventive treatment recommendations
Family insurance management functionality
Provider matching algorithm (insurance type, location, cost, quality metrics)
Real-time user analytics dashboard

Technology Stack Requirements

Figma (UI design)

AI/ML frameworks

Cloud-native architecture

System Integration Needs

Electronic Health Records (EHR) systems
Insurance verification APIs
Medical cost databases
Payment processing gateways

Operational Requirements

HIPAA-compliant data security
Scalable architecture for 100K+ users
99.9% system uptime SLA
Cross-platform compatibility (iOS/Android/Web)
Real-time performance monitoring

Expected Business Outcomes

Projected 45% customer growth through enhanced digital accessibility, 50% reduction in administrative costs via AI-driven preventive care, and improved operational efficiency for call center staff through tailored UX solutions. Implementation expected to increase market share among small business healthcare solutions by 30% within 18 months.