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Enhanced eCommerce Platform for Optimized Search and Product Management

itransition.com

Business services

Information technology

Challenges with low-frequency search and inefficient catalog management

The client's existing SAP Commerce platform struggles to effectively address low-frequency search queries due to unstructured URLs and limitations in tag page management. This results in reduced organic traffic and conversion rates for specific product variations. Manual management of product metadata and tag pages is also time-consuming and prone to errors.

About the Client

A leading supplier of audiovisual equipment with multiple online stores catering to a diverse clientele of businesses, seeking to enhance online visibility and streamline product catalog management.

Improve Search Visibility and Streamline Product Catalog

Increase organic traffic from low-frequency search queries by 60%.
Increase conversion rates for low-frequency search queries by 25%.
Improve efficiency of product catalog management.
Automate tag page lifecycle management.

Core Functionality Requirements

Redesigned faceted navigation with structured URLs.
Automated tag page creation and lifecycle management (indexing/non-indexing).
Automated metadata generation based on templates and dynamic content.
Reporting and data export capabilities for tag page management.

Technology Stack

SAP Commerce (Hybris)

SAP Commerce Cloud

Data processing modules

Cron jobs

External System Integrations

Reporting tools (for data export and analysis)

Non-Functional Requirements

Scalability to handle a large catalog of products.
High performance for fast search results.
Security to protect sensitive product and customer data.
Maintainability and extensibility of the solution.

Expected Business Impact

This project is expected to significantly improve the client's online presence, drive more qualified traffic to their website, and ultimately increase sales. By optimizing search visibility and streamlining product management, the client can achieve a higher return on investment in their eCommerce platform.