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Ecommerce Platform Revitalization for Military & Tactical Goods Retailer

onix-systems.com

Consumer products & services

Retail

Challenges with Existing Ecommerce Platform

Hunter's current ecommerce platform is outdated and lacks the intuitive design and functionality needed to compete effectively in the online market. Key pain points include a clunky user interface, poor mobile responsiveness, difficulties in customizing the shopping experience, and an inefficient checkout process, leading to lost sales and customer dissatisfaction. The website needs a complete overhaul to improve user engagement, conversion rates, and brand perception.

About the Client

Hunter is a well-established company with over 30 years of experience specializing in military, tactical, and civilian gear, seeking to modernize its online storefront to enhance the customer shopping experience and drive sales.

Project Goals

Redesign the entire ecommerce platform to provide a seamless and engaging shopping experience.
Improve user experience (UX) and user interface (UI) design for all devices (desktop, tablet, mobile).
Optimize the shopping flow (product discovery to purchase completion) to reduce friction and increase conversion rates.
Enhance the platform's visual appeal while maintaining a clean and modern aesthetic consistent with Hunter's brand identity.
Ensure the platform is fully responsive and performs optimally across all devices.
Integrate WooCommerce seamlessly with custom design elements to create a unique and user-friendly shopping experience.
Improve website performance and loading speed.

Core Ecommerce Functionality

Product catalog management
Advanced search and filtering capabilities
Shopping cart and checkout functionality
User account creation and management
Order history and tracking
Personalized product recommendations
Secure payment gateway integration
FAQ and help center

Technology Stack

WooCommerce

HTML5

CSS3

JavaScript

Responsive Design Framework (e.g., Bootstrap or Tailwind CSS)

PHP

External System Integrations

Payment Gateway (e.g., Stripe, PayPal)
Shipping Provider APIs (e.g., USPS, FedEx, UPS)
Email Marketing Platform (e.g., Mailchimp)

Performance and Security

High website performance and fast loading speeds
Secure data storage and transmission
Scalability to handle future growth
Cross-browser compatibility
Mobile-first design approach

Expected Business Outcomes

This project is expected to result in increased online sales, improved customer satisfaction, a stronger brand image, and enhanced operational efficiency. The modernized ecommerce platform will provide a more engaging and user-friendly experience, leading to higher conversion rates and repeat business. Improved site performance will reduce bounce rates and enhance overall user experience.