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eCommerce Platform Optimization and Continuous Support Project

whitelabelcoders.com

eCommerce

Performance and Visibility Challenges

Re CUCINA, a relatively new eCommerce store selling professional kitchen equipment, faced challenges in boosting sales and visibility. Their website performance was impacting conversion rates, and they lacked in-house technical expertise for ongoing maintenance and development. They needed a solution to improve website speed, user experience, and ensure continuous updates and support.

About the Client

Supplier of professional gastronomic equipment, focused on online sales to businesses and potentially individual consumers.

Key Project Goals

Improve website performance and speed (Core Web Vitals optimization).
Enhance conversion rates through improved user experience.
Establish a sustainable model for ongoing website maintenance and support.
Automate key eCommerce processes (product delivery, cache management).
Ensure data accuracy and up-to-date product information.

Core eCommerce Functionality Enhancement

Automated product import/export processes.
Improved product page performance (image optimization, lazy loading).
Enhanced caching mechanisms (smart cache invalidation, cache warming).
Content Delivery Network (CDN) integration.
Database optimization (Redis integration for faster queries).

Technology Stack

WordPress

WooCommerce

Nitropack

Redis

CDN (e.g., OVH)

PHP

HTML

CSS

JavaScript

External Integrations

OVH Servers (for hosting and data management)
CDN provider (e.g., OVH CDN)

Performance and Reliability

High website performance (fast loading times).
Scalability to handle growing product catalog and traffic.
Security to protect customer data.
Reliable uptime and availability.
Efficient resource utilization.

Expected Business Outcomes

This project is expected to significantly improve Re CUCINA's online sales by enhancing website performance, leading to higher conversion rates and improved search engine rankings. The continuous support model will provide stability and allow the client to focus on business growth without worrying about technical issues. Improved data accuracy and automated processes will streamline operations and enhance customer satisfaction.