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eCommerce Platform Enhancement for Window & Door Configuration
  1. case
  2. eCommerce Platform Enhancement for Window & Door Configuration

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eCommerce Platform Enhancement for Window & Door Configuration

magneticpoint.com
Construction
Real estate
Retail

Challenge: Complex Product Configuration and Lead Generation

DOD System faced challenges in efficiently presenting its extensive product catalog with numerous configuration options to potential customers. The existing methods were complex and time-consuming, hindering online sales and requiring significant effort from the sales team to follow up on leads. There was a need for a simplified, self-service configuration tool to streamline the customer experience and improve lead quality.

About the Client

DOD System is a leading Polish distributor and installer of windows, doors, garage doors, and roller shutters with over 20 years of experience. They are expanding their online presence to provide a user-friendly product configuration and e-commerce experience.

Objectives: Enhance Online Sales and Lead Generation

  • Increase online sales of windows, doors, garage doors, and roller shutters.
  • Generate higher quality leads for the sales team.
  • Improve customer satisfaction through a user-friendly product configuration experience.
  • Reduce the workload on the sales team by empowering customers to self-configure products.
  • Expand DOD System's online reach and market penetration.

Functional Requirements: Product Configuration and E-commerce

  • Intuitive product configuration tool with hundreds of parameters.
  • Real-time price calculation based on selected configurations.
  • Constraint management to ensure product feasibility.
  • Secure online ordering and payment processing.
  • Lead capture and management system.
  • Reporting dashboards for sales and product performance.
  • Customer account management.
  • Integration with existing CRM systems.

Preferred Technologies

Drupal
PHP
Laravel
MySQL
Vue.js
Rest API

Required Integrations

  • CRM system (e.g., Salesforce, HubSpot)
  • Payment gateway (e.g., Stripe, PayPal)
  • Shipping provider APIs

Non-Functional Requirements

  • Scalability to handle increasing traffic and product catalog size.
  • High performance and fast page load times.
  • Robust security to protect customer data and payment information.
  • Mobile responsiveness for access on various devices.
  • Accessibility compliance (WCAG).

Expected Business Impact

This project is expected to significantly increase online sales revenue, improve lead quality, reduce sales team workload, and enhance customer satisfaction. The improved configuration tool will provide a competitive advantage in the market and enable DOD System to expand its online presence and reach a wider customer base. The streamlined process will reduce operational costs associated with manual quoting and order processing.

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