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FABO's existing online store, while successful, requires modernization to handle increasing order volumes, streamline internal workflows, and provide a more dynamic and personalized shopping experience. Key challenges include managing a large product catalog, implementing flexible filtering, integrating diverse payment options, and optimizing order processing for varied delivery scenarios. The current CMS lacks the adaptability to support promotions, discounts, and complex retail scenarios, hindering efficient operations.
A leading online retailer of premium cosmetics in Ukraine, offering skincare and beauty products with personalized consultations.
This project is expected to significantly improve FABO's online presence, leading to increased sales, enhanced customer satisfaction, and improved operational efficiency. The enhanced user experience, streamlined workflows, and personalized features will drive customer engagement, boost conversion rates, and solidify FABO's position as a leader in the online cosmetics market. The project aims to build on the success demonstrated in the case study, further expanding FABO's reach and profitability.