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Dynamic Microsite Development for Tech Summit
  1. case
  2. Dynamic Microsite Development for Tech Summit

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Dynamic Microsite Development for Tech Summit

bravedigital.com
Information technology
Business services
Media

Existing Challenges

Need for a visually striking microsite that balances dynamic design with functional usability while coordinating multiple stakeholders. Pre-existing design required adaptation to modern web standards and interactive features.

About the Client

Technology company organizing high-profile tech summits featuring industry thought leaders and innovators

Key Goals

  • Create visually electrifying microsite with animated elements
  • Implement intuitive information architecture for event details
  • Enable seamless cross-agency collaboration workflow
  • Deliver responsive design across devices

Core System Capabilities

  • Full-screen background video with color-tint transitions
  • Real-time navigation synchronization with visual feedback
  • Speaker profiles and session scheduling system
  • Integrated booking/registration platform
  • Mobile-optimized responsive layout

Technology Stack

WebGL
HTML5
Pixel Shaders
JavaScript
CSS3

Third-party Systems

  • HubSpot CRM integration
  • Google Analytics tracking
  • LinkedIn social sharing
  • Vimeo video embedding
  • YouTube API for embedded content

Operational Requirements

  • 98% page load performance score on Lighthouse
  • Cross-browser compatibility (Chrome, Safari, Firefox, Edge)
  • WCAG 2.1 AA accessibility compliance
  • 5,000 concurrent user capacity
  • GDPR-compliant cookie management

Expected Outcomes

Anticipated 40% increase in event registrations through enhanced digital presence, with measurable improvements in user engagement metrics and brand perception among tech industry professionals.

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