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Dynamic Content Platform for Enhanced Sports Stadium Experiences

magneticpoint.com

Hospitality & leisure

Challenge

The PGE Narodowy Stadium sought to elevate fan engagement and the overall stadium experience by providing real-time, dynamic content delivery on big screens. Existing methods for displaying information were static and lacked the ability to react to on-field events and deliver personalized content, leading to missed opportunities for fan interaction and potential revenue generation through targeted advertising.

About the Client

A leading sports stadium management company focused on providing world-class experiences for sporting events and large gatherings.

Goals

Develop a platform to deliver real-time, dynamic content to stadium big screens.
Enhance fan engagement during sporting events.
Provide a flexible and scalable solution for displaying match updates, video content, and sponsor messages.
Improve the overall stadium experience for attendees.

Functionality

Real-time display of match updates (score, time, goals, cards, substitutions).
Dynamic content triggered by on-field events (e.g., goal celebrations, penalties).
Seamless video playback of promotional and sponsor content.
Content scheduling and management interface.
Support for multiple content sources and formats.
Ability to display pitch situations and statistics.
Integration with stadium big screen control systems.

Technology Stack

Electron JS

HTML

CSS

JavaScript

External Integrations

Stadium big screen control system
Sponsor content management systems (e.g., PZPN, UEFA)
Potential integration with real-time sports data providers

Non-Functional Requirements

Scalability to handle high traffic during major events.
Low latency for real-time content delivery.
High availability and reliability.
Secure content management and delivery.
Responsive design for different screen sizes.

Expected Business Impact

The implementation of the dynamic content platform is expected to significantly enhance fan engagement, leading to increased dwell time, improved fan satisfaction, and potential revenue growth through enhanced advertising opportunities. The real-time, dynamic content delivery will create a more immersive and interactive stadium experience, differentiating the PGE Narodowy Stadium and attracting more attendees. Data-driven insights into content performance will also enable targeted advertising strategies.