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Development of Unified E-commerce Platform for Multiregional Retail Operations

bravedigital.com

Retail

eCommerce

Legacy System Limitations

Existing websites suffer from poor performance due to excessive backend plugins, inconsistent user experience across regions, unreliable integration with in-store retail systems, and inability to efficiently manage region-specific product catalogs, currencies, and delivery options.

About the Client

Furniture retail company seeking modernization of outdated online shops across Southern Africa

Modernization Goals

Create unified codebase for multi-regional operations
Improve conversion rates through optimized UX
Establish seamless integration with retail systems
Implement automated regional content management
Enhance site performance and SEO metrics

Core System Capabilities

Region-branching architecture for SA/Botswana/Namibia
Filterable product search by room/department/type
Automated CSV-driven product/price updates
Streamlined multi-region checkout process
Dynamic delivery calculator per country

Technology Stack

Single platform installation with branching architecture

Continuous integration/continuous deployment (CI/CD)

Modern frontend framework (React/Vue)

Headless CMS for content management

System Integrations

In-store point-of-sale (POS) systems
Regional payment gateways
Inventory management systems
Google Analytics 4
HubSpot CRM

Operational Requirements

99.9% uptime SLA
Sub-2s page load times
Cross-browser compatibility
GDPR-compliant data handling
Horizontal scalability for traffic spikes

Business Outcomes

Expected 40% reduction in cart abandonment through optimized UX, 60% faster site performance improving SEO rankings, 70% reduction in maintenance costs via centralized codebase, and 25% increase in regional conversion rates through localized content management.