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Development of Unified Corporate Website for Multinational Business Conglomerate
  1. case
  2. Development of Unified Corporate Website for Multinational Business Conglomerate

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Development of Unified Corporate Website for Multinational Business Conglomerate

thinktoshare.com
Information technology
Publishing
Software development

Centralization Challenge

Lack of cohesive digital presence to unify diverse business verticals while maintaining equal representation and professional authority. Existing fragmented websites hinder cross-vertical collaboration and brand perception consistency.

About the Client

30-year-old parent company overseeing multiple dominant business verticals including Orange Publishers, Purushottam Publishers, and IntelloData, requiring centralized digital representation

Strategic Objectives

  • Create centralized digital hub showcasing all business verticals
  • Establish unified brand authority across multiple industries
  • Enable seamless navigation between business units
  • Enhance cross-vertical lead generation and client trust

Core System Requirements

  • 3x2 grid business unit showcase with hover animations
  • Responsive cross-vertical navigation system
  • Payment gateway integration for service offerings
  • Content management system for continuous updates
  • 24/7 maintenance dashboard with SLA tracking

Technology Stack

React.js for front-end components
Node.js backend with Express
MongoDB for content storage
WordPress CMS integration

System Integrations

  • Payment gateway APIs (Razorpay/PayU)
  • Google Analytics 4
  • Live chat support system
  • SSL certificate implementation

Operational Requirements

  • 99.9% uptime SLA
  • Sub-2s page load time optimization
  • WCAG 2.1 accessibility compliance
  • Role-based access control (RBAC)
  • Multi-region CDN support

Business Impact Projections

Centralized digital presence expected to increase cross-vertical client conversions by 40%, reduce brand perception fragmentation by 65%, and improve SEO authority through consolidated backlink profiles. Maintenance efficiency gains projected at 30% through unified system management.

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