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Development of a Responsive and Customizable Business Website for Interior Design Portfolio Showcase and Lead Generation
  1. case
  2. Development of a Responsive and Customizable Business Website for Interior Design Portfolio Showcase and Lead Generation

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Development of a Responsive and Customizable Business Website for Interior Design Portfolio Showcase and Lead Generation

thinktoshare.com
Business services
Real estate
Consumer products & services

Challenges in Establishing Digital Presence for Interior Design Services

Bird Nest Designs operates entirely offline with no digital footprint, requiring a website that effectively showcases their portfolio while maintaining brand aesthetics. The company needs a collaborative UI/UX design process and a content management system that allows easy updates to drive client engagement and generate leads.

About the Client

A reputed interior design company specializing in commercial and residential space design, with over a decade of experience in creating both extravagant and budget-friendly design solutions.

Objectives for Digital Transformation and Online Branding

  • Create a visually stunning website aligned with the brand's design language
  • Develop a categorized portfolio section to showcase diverse projects
  • Implement a customizable CMS for seamless content updates
  • Ensure responsive design across all devices
  • Establish a foundation for digital marketing and lead generation

Core Functionalities and Key Features for Portfolio Website

  • Interactive portfolio gallery with filtering by project type
  • Customizable homepage with brand ethos and H1 messaging
  • CMS for updating project details and content
  • Contact forms and lead capture mechanisms
  • Responsive layouts for desktop and mobile users

Technology Stack for Website Development

HTML5/CSS3 with modern frameworks
JavaScript (React or Vue.js for interactivity)
Custom CMS or WordPress implementation
Responsive design frameworks (Bootstrap/Foundation)

System Integrations for Enhanced Functionality

  • CRM integration for lead management
  • Google Analytics for performance tracking
  • Social media APIs for content sharing

Non-Functional Requirements for Website Performance

  • High scalability to accommodate future content growth
  • Optimized page load speed (<2 seconds)
  • Cross-browser compatibility
  • SSL encryption for security

Expected Business Impact of Enhanced Digital Presence

The website will establish Bird Nest Designs as a digitally competitive interior design firm, enabling 24/7 portfolio visibility and lead generation. The customizable CMS will reduce operational overhead while responsive design ensures accessibility across devices, supporting future social media marketing campaigns and brand expansion.

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