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Development of a User-Centric Digital Publishing Platform for Orange Publishers
  1. case
  2. Development of a User-Centric Digital Publishing Platform for Orange Publishers

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Development of a User-Centric Digital Publishing Platform for Orange Publishers

thinktoshare.com
Publishing
Media
Information Technology

Balancing Functionality and Simplicity for Creative Audiences

Orange Publishers required a website that could simultaneously cater to authors' functional needs (manuscript submissions, publishing services) and readers' engagement expectations, while maintaining an intuitive, visually appealing interface for users unfamiliar with complex digital tools.

About the Client

A legacy publishing company seeking to modernize its digital presence to better serve authors and readers through intuitive online services.

Enhance Digital Engagement and Streamline Publishing Processes

  • Create a user-friendly platform for seamless author-company collaboration
  • Implement digital tools for manuscript submissions and book promotions
  • Strengthen author engagement through testimonials and event features
  • Establish a cohesive brand identity reflecting the company's legacy

Core Platform Capabilities

  • Manuscript submission portal with progress tracking
  • Book promotion toolkit for authors
  • Interactive author testimonials gallery
  • Event calendar for literary activities
  • Responsive navigation with bookshelf-themed UI

Modern Web Development Stack

HTML5
CSS3
JavaScript
React.js
Node.js

Third-Party System Connections

  • Content Management System (CMS) for dynamic updates
  • Secure payment gateway for promotional services
  • Email notification system for submission confirmations

Operational Excellence Criteria

  • Mobile-responsive design across devices
  • Page load speed under 2 seconds
  • GDPR-compliant data handling
  • Scalable cloud hosting infrastructure

Enhanced Author Engagement and Streamlined Operations

The new platform will significantly reduce administrative overhead for publishing workflows while increasing author satisfaction through intuitive self-service tools. The improved digital presence is expected to attract 30% more manuscript submissions and strengthen brand loyalty among creative professionals.

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