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ASID required a complete website overhaul to better communicate their mission while managing 47 chapter websites. Key challenges included: tight 5.5-month timeline for simultaneous multi-site launch, need for responsive design with intuitive CMS, content bloat (15,000 pages), poor prior user experience, and integration requirements with membership systems to improve chapter coordination and member services.
National professional association advancing interior design and connecting designers through networking, career resources, and advocacy
Projected 10% membership growth through enhanced digital experience, 75% reduction in content management time, 5x performance improvement enabling better SEO rankings, and streamlined chapter operations through centralized control center. Recorded 3-hour training webinar provides ongoing value for new member onboarding.