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Development of Scalable Marketing Analytics Platform with Advanced Data Integration and Campaign Analysis Features

gpsolutions.com

Advertising & marketing

Information technology

Business Challenges in Scaling Marketing Analytics Platform

The client required a reliable technology partner to provide scalable engineering capacity, proven expertise in full-stack development teams, and rapid onboarding of experienced developers to meet growing customer expectations and expand product offerings.

About the Client

A fast-growing software company based in Toronto, Canada, specializing in marketing analytics and data visualization for digital campaign optimization.

Key Project Goals

Accelerate feature delivery cycles for marketing analytics software
Enhance data integration capabilities beyond frontend trackers
Develop interactive campaign analysis tools for marketers
Improve system performance and data processing flexibility
Enable scalable team setup for evolving project requirements

Core System Functionalities

EventProcessor for converting external data to native format
Zapier integration for cross-platform automation
Stripe integration for secure payment workflows
Custom webhook solutions for third-party limitations
Dynamic pricing logic for promotional campaigns
Interactive campaign analysis editor for visualizing user paths

Technology Stack Requirements

Backend development frameworks

API management tools

Data visualization libraries

External System Integrations

Zapier
Stripe
Third-party webhooks

Non-Functional Requirements

Scalable team and infrastructure
High data processing performance
Secure payment workflows
Flexible system architecture

Expected Business Impact

Faster feature delivery cycles, expanded functionality through high-impact integrations, improved user retention through enhanced data visualization capabilities, and increased long-term user activity from optimized campaign analysis tools.