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Development of Scalable High-Impact Advertising Platform with Programmatic Trading Integration

globaldev.tech

Advertising & marketing

Energy & natural resources

Financial services

Healthcare & pharmaceutical

Utilities

Challenges in Traditional Advertising Platforms

Traditional advertising platforms fail to deliver high-impact ad formats at scale, resulting in suboptimal branding KPIs for advertisers. Need for real-time ad format transformation without manual adjustments while maintaining programmatic trading capabilities.

About the Client

AdTech company specializing in high-impact digital advertising solutions with a presence across Europe

Platform Enhancement Goals

Develop a scalable platform combining programmatic trading with high-impact ad formats
Enable real-time ad creative transformation without advertiser intervention
Improve branding KPIs through enhanced ad impact
Support cross-industry advertising campaigns across multiple sectors

Core Platform Capabilities

Real-time ad format transformation engine
Programmatic ad slot trading automation
Cross-industry campaign management interface
Performance analytics dashboard with KPI tracking
Multi-location deployment capability

Technology Stack Requirements

PHP

Fullstack development

Frontend frameworks

System Integration Needs

Ad exchange platforms
Third-party analytics tools
Cookie management systems
Cross-device targeting APIs

Operational Requirements

High scalability for global ad traffic
Low-latency ad delivery
Data privacy compliance (GDPR)
99.9% platform uptime SLA
Real-time performance monitoring

Expected Business Outcomes

Projected 25%+ improvement in advertiser KPIs, 30% faster campaign deployment times, and 40% increase in supported advertising formats. Enables expansion into new industry verticals while maintaining 24%+ annual revenue growth trajectory.