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The client's data science team required centralized access to first- and third-party data for hypothesis testing, while decision-makers needed unified reporting capabilities across multiple data providers. Existing systems lacked the capacity to process high-velocity location data (hundreds of thousands of interactions per second) and deliver real-time behavioral insights for targeted advertising campaigns.
A leading geospatial adtech company leveraging location data to deliver consumer behavior insights for targeted marketing campaigns.
Deployment of this platform is expected to increase client revenue potential by 7x through improved campaign targeting efficiency, reduce campaign optimization cycles by 80% via real-time analytics, and enable marketing teams to perform autonomous data analysis with integrated location insights. The system will support annual processing of multiple trillions of data points while maintaining sub-second response times for critical advertising operations.