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Existing loyalty app suffers from outdated UX design, performance inefficiencies, and limited cross-platform compatibility. Requires modernization to improve customer engagement through enhanced usability, seamless navigation, and integrated digital rewards tracking.
Premium fast-casual coffee franchise operating 60+ cafes across New Zealand, specializing in global coffee traditions
Expected 30% increase in customer retention through enhanced digital engagement, 40% reduction in physical loyalty card distribution costs, and improved marketing effectiveness via personalized offer delivery. Native app implementation will capture 99% of New Zealand's mobile market share (iOS + Android combined).