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Development of Native Loyalty Mobile Application for Columbus Coffee Retail
  1. case
  2. Development of Native Loyalty Mobile Application for Columbus Coffee Retail

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Development of Native Loyalty Mobile Application for Columbus Coffee Retail

globaldev.tech
Retail
Food & Beverage
eCommerce

Current Loyalty Program Limitations

Existing loyalty app suffers from outdated UX design, performance inefficiencies, and limited cross-platform compatibility. Requires modernization to improve customer engagement through enhanced usability, seamless navigation, and integrated digital rewards tracking.

About the Client

Premium fast-casual coffee franchise operating 60+ cafes across New Zealand, specializing in global coffee traditions

Digital Transformation Goals

  • Redesign user experience with modern interface standards
  • Optimize application performance across devices
  • Implement cross-platform functionality (iOS/Android)
  • Integrate digital loyalty tracking system
  • Maintain brand identity through visual design

Core System Capabilities

  • Digital loyalty points tracking with real-time updates
  • Interactive store locator with geospatial services
  • Personalized promotions and discount management
  • Order history visualization
  • Customizable notification system

Technology Stack

Kotlin/Koin (Android)
Swift (iOS)
RESTful API integration
Firebase Analytics

System Interoperability

  • Backend loyalty database synchronization
  • Google Maps API for location services
  • Payment gateway integration
  • Push notification services

Operational Standards

  • Sub-2s screen load times
  • 99.9% system availability
  • GDPR-compliant data handling
  • Cross-platform UI consistency

Business Transformation Outcomes

Expected 30% increase in customer retention through enhanced digital engagement, 40% reduction in physical loyalty card distribution costs, and improved marketing effectiveness via personalized offer delivery. Native app implementation will capture 99% of New Zealand's mobile market share (iOS + Android combined).

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