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Development of Lightweight Wellness Platform with Advanced Admin Capabilities

brights.io

Health & Fitness

Consumer products & services

eCommerce

Current Platform Limitations

Existing website infrastructure struggles to maintain performance with growing user base, lacks intuitive content management tools, and requires optimization for faster load times to support global user engagement.

About the Client

Global wellness technology company specializing in fitness and nutrition apps with 50M+ installs

Key Development Goals

Create a high-performance, mobile-first website architecture
Implement user-friendly content management system
Develop intuitive admin interface for efficient operations
Optimize global content delivery and load times

Core System Requirements

Progressive web app (PWA) architecture
Drag-and-drop content editor
Role-based admin dashboard
Real-time analytics integration
Social media sharing toolkit

Technology Stack

React.js/Vue.js frontend framework

Node.js backend

Headless CMS (Contentful/Strapi)

GraphQL API

AWS CloudFront CDN

Third-party Integrations

Google Analytics 4
Facebook Pixel
Instagram API
AdWords Conversion Tracking
Stripe Payment Gateway

Performance Criteria

90+ PageSpeed score on mobile/desktop
99.9% uptime SLA
SSL/TLS encryption
WCAG 2.1 accessibility compliance
Cross-browser compatibility (Chrome 80+, Safari 14+, Firefox 78+)

Expected Business Outcomes

Projected 40% faster page load times, 60% reduction in content management overhead, and 25% increase in user engagement metrics through optimized performance and enhanced content delivery capabilities.