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Development of Integrated Direct-to-Fan E-commerce and Marketing Platform

intersog.com

Media

eCommerce

Information technology

Challenges in Direct-to-Fan Commerce Management

Creative professionals face difficulties in effectively managing digital assets, tracking orders, and integrating marketing efforts across multiple platforms while maintaining compliance with tax and privacy regulations. Existing solutions lack comprehensive integration of e-commerce, fan engagement, and analytics capabilities.

About the Client

Technology company providing a direct-to-fan sales and marketing platform for creative professionals to promote and sell digital content, physical merchandise, and event tickets globally

Platform Development Goals

Create unified workflow for product creation, marketing, and sales tracking
Implement global payment and currency conversion system
Develop integrated ticketing and event management solution
Enable advanced fan segmentation and targeted marketing
Ensure compliance with international tax and data privacy regulations

Core Platform Capabilities

Digital asset management system for multimedia content
Multi-currency and multi-language e-commerce engine
Event ticketing system with mobile scanning capabilities
Fan relationship management (FRM) tools
Social media integration for cross-platform marketing
Automated tax compliance and reporting system
Customizable product bundling and pricing options
Real-time analytics dashboard with customizable metrics

Technology Stack Requirements

Responsive web application framework

Cloud-based digital asset storage

Mobile-optimized streaming technology

API-first architecture

Cross-platform compatibility (iOS/Android/Desktop)

System Integration Needs

Social media APIs (Facebook, Twitter, Instagram)
Payment gateways (PayPal, Stripe, Apple Pay)
Email marketing platforms
Content delivery networks (CDNs)
Analytics platforms (Google Analytics, Mixpanel)

Operational Requirements

High-availability architecture with 99.9% uptime SLA
Enterprise-grade data encryption and security
Scalable infrastructure for flash sales events
Multi-tenancy support for enterprise clients
Accessibility compliance (WCAG 2.1 AA)

Expected Business Outcomes

Enables creative professionals to increase sales conversion through targeted marketing, reduces operational complexity through integrated tools, and expands global reach with multi-currency support. The platform will improve fan engagement through personalized experiences while ensuring regulatory compliance and reducing administrative burdens.